Giphy, which serves more than 300 million users per day, is available to users on platforms including Slack, iMessage, Facebook and Twitter.At SXSW this week, chief executive of micro-content superpower Giphy announced their latest innovation: a physical product. “We’ve made a lot of content that no one really knows is an ad because it’s actually really good content.”

You can make a lot of content with products and distribute in a very authentic way,” said Chung. I think that’s going to be the future, when brands embrace short-form content. “We launched an entire sparkling water campaign with him, which has been really cool. He said the brand recently collaborated with PepsiCo’s new sparkling water brand Bubly to create a GIF campaign starring Neil Patrick Harris. Considering Giphy fashions itself as a GIF search engine, Chung compared the company’s monetization strategy to Google’s since it offers “sponsored search” and “sponsored ad space” to brands. “We’re going to come out with them - maybe.”ĭuring his presentation, he also shed some light on the company's monetization strategy and its partnerships with advertisers. “You’re going to ask a lot of questions, but we aren’t really going to answer any questions about them,” he told attendees.

According to Chung, the frame - which is two and a half millimeters thick - is the company’s attempt to make physical GIFs.Ĭhung remained mum on when the products will come out, if they do at all. He also revealed a prototype for Giphy Frame, a Polaroid-esque product that can display a GIF video.

Giphy camera